Refine and Shine with Angelina Rivera
"Refine and Shine" is a podcast that explores the world of continuous improvement and optimization, not just in business, but in all areas of life. Hosted by Angelina Rivera, each episode features insightful conversations with experts and thought leaders in various fields, providing practical tips and strategies for refining processes and shining in every aspect of life.
From time management to personal growth, from health and wellness to financial success, "Refine and Shine" is your go-to resource for inspiration and motivation. Our mission is to help you make positive changes and become the best version of yourself, no matter where you are in your journey.
Join us every week as we uncover the latest trends and share success stories, providing you with the tools you need to refine your processes and shine in all areas of your life. Whether you're a business owner, a professional, or simply someone looking to improve their well-being, "Refine and Shine" has something for you.
Refine and Shine with Angelina Rivera
From Pop-Up to Powerhouse: Aurelia Edwards on Disrupting the Beauty Tech Industry
Today’s guest is Aurelia Edwards—entrepreneur, tech innovator, and founder of two groundbreaking ventures:
- Nailstry, the first mobile app marketplace for custom press-on nails
- Standard Measure Technologies, an AI-powered precision sizing platform transforming beauty and e‑commerce
With roots in healthcare, a master’s in cosmetic science, and experience as a licensed massage therapist, Aurelia blends wellness, beauty, and technology into her businesses.
Nailstry began in NYC’s West Village as a pop-up shop solving a wedding-day nail mishap. Its success led to a virtual sizing tool and app marketplace for custom nails.
Building on that tech, Aurelia launched Standard Measure Technologies in 2022, headquartered in Reno, NV. The platform offers sub-millimeter virtual measurement to eliminate outdated sizing methods—addressing product returns, boosting personalization, and reducing waste. Standard Measure already has over 8,000 users and a promising early revenue stream
In this episode, host Angelina Rivera and Aurelia dive into:
- The journey from healthcare and pop-ups to tech-driven beauty solutions
- Bootstrapping two ventures and navigating pre-seed funding
- Industry-first virtual nail sizing and measured precision systems
- Future applications of her measurement tech beyond beauty—into broader e‑commerce and personalization sectors
✨ For anyone curious about combining purpose, tech, and thoughtful innovation, this episode is a must-listen.
🔗 Connect with Aurelia Edwards:
Websites: https://nailstry.com
https://www.standardmeasure.ai
Linkedin: http://linkedin.com/in/aureliaedwards
Instagram: @thenailstry
Host Contact Information:
- Website: www.angelinarivera.com
- Facebook: Angelina Rivera
- Instagram: @refineandshinepodcast | @the.angelina.rivera
- YouTube: Refine and Shine Podcast
- LinkedIn: Angelina Rivera
- Email: hello@angelinarivera.com
#RefineAndShinePodcast #AureliaEdwards #Nailstry #StandardMeasure #BeautyTech #AIinBeauty #WomenInTech #StartupJourney #VirtualSizing #PrecisionMeasurement #FemaleFounders #AngelinaRivera
